Users will soon have a fresh option that allows them to reduce the quantity of artificial intelligence-produced videos appearing in their feeds. This move comes as the platform disclosed that it currently hosts more than 1 thousand million AI videos.
Pilot Phase and Launch
This change is in a pilot phase over the next few weeks before a global release. This shift aligns with a rise in content created by AI, spurred by new content generation software.
The Broader AI Trend
It has been noted that almost one in 10 of the quickest rising content creators on a popular video site only show content made by AI. A considerable share of this output is considered mass-produced AI material, a label for substandard, mass-produced content that is frequently nonsensical or bizarre.
Our research shows that many people appreciate content produced via AI tools, ranging from digital art to science explainers, and we want to provide users the option to increase or decrease of that, depending on their own choices,” commented a platform representative.
Scale of AI Content
The platform announced that there are currently 1.3 billion videos on its app tagged as AI-generated. In total, over 100 mn videos are added to the platform every day, making AI content a minor portion of its overall inventory.
User Control Features
Viewers will be able to reduce or increase the volume of AI content they view by using the topic control setting in the application and choosing the AI content topic. Additional categories that currently be adjusted under the tool include politics, style, cosmetics, and dance.
Platform Guidelines
Its rules oblige users to identify “realistic” AI-generated content, and it bans dangerous AI impersonations of public figures or crisis events. Any believable AI-generated clip that is not labeled can be deleted under its terms of service.
In addition, the platform will now apply an AI-generated tag to content created with its own AI tools, or detected by an industry-wide initiative for spotting content made by AI. This action is aimed to stop users from seeking to evade the tagging system.
Educational Initiatives
The platform is furthermore establishing a two million dollar AI literacy fund for professionals and organizations to develop educational content about responsible artificial intelligence. This program will assist charitable organizations specializing in educating computer science.
Content Safety Approach
TikTok has supported its safety measures, following controversy over intentions to lay off a large number of safety staff in the United Kingdom. The company is expected to reduce hundreds of positions in its trust and safety department in the UK capital, with labor groups and internet security professionals voicing alarm that people are being substituted by machine-led review.
A trust and safety lead stated that staff-based oversight would still have a role, but artificial intelligence can protect employees by eliminating the most graphic content ahead of it gets reviewed by staff. TikTok reported a 76% decrease in shocking and graphic content reviewed by safety staff over the previous year due to the use of its automated systems.
We believe it is crucial to combine people and machines to maintain a secure environment,” the executive stated. “We’ll have staff as integral to the approach, but we additionally believe it’s highly necessary to reduce exposure to unsafe media as swiftly, which is where a lot of the machine support is making a difference process content quickly.”
